Learn Product Innovation from Lego

🌸 Who would have thought Lego would end up in a hip Parisian boutique, nestled among trendy fashion items? And yet, here we are, with these gorgeous Lego Flower Bouquets! 🌺

And moreover, what can we learn in TV from this hip product ?

Lego’s magic isn’t just in the building blocks but in building connections—between ages, interests, and lifestyles. With these botanical beauties, they’re taking a bold step from techie adult sets to charm the artsy, design-loving, “I’ll put flowers in my apartment but they gotta be cool” crowd. It’s not just about capturing childhood nostalgia; it’s about staying relevant, evolving with their audience, and even tapping into entirely new customer segments.


They’re still sticking to what they know—creativity, modularity, play, and fun—but they’re giving it a twist that speaks to people beyond the usual “tech nerd” vibe. It’s a masterclass in platform strategy: keeping the core values strong while branching out into surprising new territory.

Well done, Lego, for proving that innovation doesn’t mean reinventing the wheel (or the brick!)—sometimes it’s just about finding fresh ways to make us smile.

Now it’s to you to take this learning to your TV product or let me know if I can help you brainstorming ideas on how you can grow your new flowers. 💐