From Supermarket to...

Viacom has recently announced a change in strategy. Its new five-point plan includes concentrating its resources behind six of their main brands: BET, MTV, Nickelodeon, Nick Jr., Comedy Central and...

Looking beyond...

In the beginning of the year, we looked at some key trends that will influence the media industry. We will continue to look at some of them closer over time and share here some insights and thoughts...

Television in Dark...

It is a good exercise for any prudent business leader to look regularly at the larger trends and developments that shape one’s industry. I have collected a few topics that will influence the...

Social TV: Not more...

In a recent discussion I heard one expert say, that Social TV is huge because it will create better advertising possibilities and it will make the audience watch more TV. So, is that all? Is it just...

Building Digital...

Digital tribes are in its basic sense a group of people that are bound together by an in interest in a certain subject matter and by using the same digital services to exchange, explore and engage in...

Live Broadcast is...

The classic linear broadcast network looses audience share; people instead watch their thematic channel, download TV shows over the internet and binge-watch entire seasons in one sitting. Both –...