Insights - Global Media Consult
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While some industry experts see the death of TV on the horizon (and some of them doing so since a decade or even longer) I am one of those optimists, that believe TV is a media that continues to reinvent itself. I think it is...

When it comes to being successful as a TV channel or content producer, it is key to get your product distributed, of course. No TV Channel is worth its money if no-one can watch it. Hence, it is instrumental to get your TV channel not...

Digital tribes are in its basic sense a group of people that are bound together by an in interest in a certain subject matter and by using the same digital services to exchange, explore and engage in that in that interest. They commune around an...

The classic linear broadcast network looses audience share; people instead watch their thematic channel, download TV shows over the internet and binge-watch entire seasons in one sitting. Both – new distribution mechanism and a different tv consumption go hand in hand and affect how tv...