This is part of two post around ethnic TV channel & content distribution. The first part explores the growing demand for ethnic TV channels and content. This second part here focuses on some of the obstacles around ethnic content distribution. The growing demand for ethnic TV channels &...
This is part of two post around ethnic TV channel & content distribution. This first part explores the growing demand for ethnic TV channels and content. The second part will focus on some of the obstacles around ethnic content distribution. There has never been a better time...
Naturally, I am often involved in assisting clients in defining their international TV distribution strategy. That is my bread-and-butter business. For starters, I am frequently asked what are the requirements to go international with a TV channel and what elements need to be considered. While,...
We have build a little chart to illustrate the various phases for a TV Channel Development project. It goes all from initial assessment to the actual launch of the channel. ...
While many cable businesses around the globe seem to struggle in keeping their subscribers the number of OTT services is skyrocketing. More and more subscribers run for this type of service and a recent forecast sees 100 million OTT subs being reached in 2015. They...
While some industry experts see the death of TV on the horizon (and some of them doing so since a decade or even longer) I am one of those optimists, that believe TV is a media that continues to reinvent itself. I think it is...
When it comes to being successful as a TV channel or content producer, it is key to get your product distributed, of course. No TV Channel is worth its money if no-one can watch it. Hence, it is instrumental to get your TV channel not...
Digital tribes are in its basic sense a group of people that are bound together by an in interest in a certain subject matter and by using the same digital services to exchange, explore and engage in that in that interest. They commune around an...
The classic linear broadcast network looses audience share; people instead watch their thematic channel, download TV shows over the internet and binge-watch entire seasons in one sitting. Both – new distribution mechanism and a different tv consumption go hand in hand and affect how tv...