I am often approached by people who are not typically entrenched in the TV industry, but have access to great content. Especially in the sports business, there are tons of such large and small players. They always ask me the same question: Should they launch...
Global Media Consult was selected by Business Rockstars to help them grow internationally. The company from Los Angeles is largest producer of audio and video content for entrepreneurs featuring rockstar CEO’s, startups, & entrepreneurs. With Award-Winning content creators and influencers, it builds a community of entrepreneurs...
That nowadays young people watch linear TV channels seems as unlikely than old people using Snapchat. But yet both seems to happen; admitingly in small numbers only. Nevertheless, while it sounds like an abnormal oddity, I still believe that there is a good chance that...
DOTSCREEN, a European leader in the development of multiscreen solutions for TV and Video, has selected GLOBAL MEDIA CONSULT as their sales partner for the German-speaking region (Germany, Austria, Switzerland). Christian Knaebel will act as their Business Development Manager in this market. DOTSCREEN creates, designs and develops custom...
The media industry is a business environment that is shaped by constant change and rapid developments of trends, waves and disruption. A key element that drives the success of media companies is how resilient they are. How they can manage the ups and downs of...
We all know it: the TV industry is an extremely volatile and fast-paced world. The everyday hustle and bustle leaves only little room for reflecting on strategic questions. But reasserting your strategy and checking whether you are on the right path is ever more important. It...
Viacom has recently announced a change in strategy. Its new five-point plan includes concentrating its resources behind six of their main brands: BET, MTV, Nickelodeon, Nick Jr., Comedy Central and Paramount. Boutique Brands as the focal point for creating digital tribes. It might look initially as a...
One would not think at first glance that a bakery shop and a Live TV channel have a lot in common. However, at a closer look one finds quite some virtues in running a bakery shop which can be applied to managing a Live TV channel. Instant...
Sales and Distribution work has become more demanding and challenging. The abundance of content, technology and services from which potential clients can buy from has made it more difficult to go-to-market efficiently. Competition and Globalisation act as another hurdle to effectively create results and winning...
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