BiB aims to provide an accessible and inspirational approach to health and well being through its targeted programming, and encourage its viewers to lead a positive and balanced lifestyle.

It is the BiB philosophy that yoga is the culture of tomorrow. Yoga aligns the body and calms the mind and the BiB programs are designed with an ethos of balance in mind.

The daily channel grid includes yoga, pilates, meditation, dance & cardio workouts, each designed carefully to suit beginners through to advanced practitioners. With yoga at its core, the BiB schedule includes Vinyasa Flow yoga (Shiva Rea), Hatha yoga (Yoga Zone), but also more meditation based practices such as Kundalini yoga (Maya Fiennes) and Yoga Nidra (Usha Devi). For cardio fans there is Pulse Yoga and Caribbean Workout and fun dance workouts including Bollywood Dance and the New York City Ballet.